Author
Michael Benson
CEO of Cubes.Co

A Guide for Growing Teams

Modern teams are no longer confined to one office, one suburb or even one city. Employees may work from headquarters, interstate offices, client locations and home throughout the same week.

For mid-market organisations, this creates a clear workspace challenge: how do you give employees professional places to work without committing to rigid, long-term leases across multiple locations?

Coworking memberships provide a flexible solution. They give businesses access to professional workspaces, meeting facilities and shared amenities while allowing their workplace footprint to evolve alongside their team.

This guide explains how coworking memberships work, their business benefits and what corporate workspace buyers should consider before selecting a provider.

What Are Coworking Memberships?

Coworking memberships give individuals or teams access to professionally managed workspaces under a flexible agreement.

Depending on the membership, employees may receive access to:

  • Business lounges and coworking areas
  • Hot desks or dedicated desks
  • Private offices
  • Meeting and boardrooms
  • Phone booths and quiet spaces
  • Event and collaboration areas
  • High-speed internet
  • Printing and business facilities
  • Kitchens, cafés and breakout spaces
  • Community events and professional networks
  • Multiple workspace locations

Unlike a traditional office lease, the provider manages the workspace, facilities and day-to-day operations. The business receives a ready-to-use workplace without carrying the full responsibility of operating another office.

Why Coworking Memberships Matter for Distributed Teams

Distributed work has changed what employees expect from the workplace.

People still value flexibility, but they also need access to professional environments where they can concentrate, collaborate and meet clients. Working from home may support individual tasks, but it cannot always provide the energy, separation or infrastructure required for high-performing teamwork.

Coworking memberships bridge this gap.

They allow employees to work closer to home, gather in central locations and access professional facilities when required. The organisation can support its team across different cities without establishing a permanent office everywhere employees are located.

For growing teams, this creates a workplace network rather than a single fixed destination.

The Business Benefits of Coworking Memberships

1. Greater Workspace Flexibility

Business needs can move faster than traditional leases.

A company may hire a new project team, enter another market, acquire a business or introduce a hybrid work model. A fixed office can quickly become too small, too large or poorly positioned.

Coworking memberships allow businesses to adjust their workspace requirements more easily. Memberships can often be added as teams grow, while private offices and meeting spaces can be used when more privacy or capacity is required.

This flexibility helps organisations align workspace commitments with current demand rather than distant forecasts.

2. Stronger Team Collaboration

Flexibility should not come at the expense of connection.

Employees need opportunities to exchange ideas, solve problems and maintain relationships. These interactions are harder to reproduce when everyone works independently from home.

Coworking environments give distributed employees a professional place to gather. Teams can use shared office space for regular collaboration days, project sessions, planning workshops and informal conversations.

The right environment creates momentum. It helps people shift from working near one another to genuinely working together.

3. Improved Team Productivity

The quality of an employee’s environment can influence how effectively they work.

Home offices may include interruptions, limited technology or inadequate space. Public cafés offer convenience but rarely provide the privacy, reliability or professionalism required for focused business activity.

A flexible workspace provides employees with purpose-built areas for different types of work, including:

  • Quiet areas for focused tasks
  • Phone booths for private calls
  • Meeting rooms for structured discussions
  • Breakout spaces for informal collaboration
  • Business lounges for flexible daily work
  • Private offices for confidential projects

Employees can choose a setting that supports the task in front of them. This can improve concentration, reduce friction and strengthen team productivity.

4. Faster Entry Into New Markets

Opening a traditional office in a new city can require property searches, lease negotiations, design, construction, furniture, technology and operational support.

Coworking memberships can give a growing team access to an established workplace much sooner.

Businesses can use this model to:

  • Support employees already based in the market
  • Establish a professional local presence
  • Meet clients and partners
  • Test demand before making a larger commitment
  • Build a team gradually
  • Reduce the risk of premature expansion

It is a practical way to put players on the court before committing to an entire stadium.

5. A More Consistent Employee Experience

Distributed teams can easily develop an uneven workplace experience. Some employees have access to high-quality offices, while others work remotely with limited support.

A multi-location coworking provider can help standardise that experience.

Employees may receive access to consistent technology, meeting facilities, professional environments and workplace support across several locations. This gives organisations a more unified workplace strategy, even when their people are geographically dispersed.

6. Reduced Operational Complexity

Operating an office involves more than paying rent.

Businesses must consider utilities, internet, maintenance, cleaning, security, furniture, repairs, workplace supplies and facilities management. These responsibilities can place significant pressure on internal operations and property teams.

With coworking memberships, many of these services are included or managed by the workspace provider.

The business can focus on supporting its people and customers while the provider handles the workplace engine room.

7. Professional Spaces for Clients and Stakeholders

A strong workplace is also part of the customer experience.

Meeting a major client in a noisy café or on a video call from home may not reflect the organisation’s standards. Coworking memberships can provide access to professional meeting rooms, boardrooms and event spaces when the moment matters.

This is particularly valuable for teams that do not need a permanent office every day but still require high-quality spaces for:

  • Client presentations
  • Leadership meetings
  • Interviews
  • Training sessions
  • Workshops
  • Project launches
  • Networking events

The organisation gains a professional front door without necessarily carrying the cost of a full-time office.

Coworking Memberships vs Traditional Office Leases

Both models can have a place within a corporate property strategy. The right choice depends on the organisation’s size, growth plans, geographic needs and appetite for long-term commitments.

Consideration Coworking memberships Traditional office lease
Commitment Generally more flexible Usually longer-term
Setup time Workspace is ready to use Fitout and setup may be required
Scalability Memberships and space can be adjusted Expansion may require new negotiations or premises
Operating responsibility Primarily managed by the provider Primarily managed by the tenant
Geographic reach Potential access to multiple locations Usually tied to one premises
Upfront costs Typically lower Can include fitout, furniture, deposits and professional fees
Privacy Varies by membership and workspace Greater control over the entire premises
Brand control Shared environment with some customisation options Greater control over design and branding

Coworking memberships do not always need to replace a headquarters. They can complement it by supporting interstate employees, project teams and people who live a significant distance from the central office.

The strongest workplace strategies often use the right combination of fixed and flexible space.

Types of Coworking Memberships

Business Lounge Memberships

Business lounge memberships provide flexible access to shared professional environments. They suit employees who need an occasional workplace, a place between meetings or an alternative to working from home.

Hot Desk Memberships

Hot desk memberships allow employees to use an available desk within a shared workspace. They work well for mobile employees and teams with changing attendance patterns.

Dedicated Desk Memberships

A dedicated desk provides the same workstation for one individual. It offers greater consistency while retaining access to the wider coworking environment and shared facilities.

Private Office Memberships

Private offices give teams a secure, enclosed space within a flexible workspace. They combine privacy and brand presence with access to managed services, amenities and shared collaboration areas.

Multi-location Memberships

Multi-location coworking memberships can support employees across different suburbs or Australian cities. They are particularly relevant for distributed teams, national organisations and businesses entering new markets.

Meeting Room and Day Access

Some businesses use meeting room bookings or day access alongside broader memberships. This can support occasional collaboration sessions, project meetings and client presentations without requiring every employee to hold a full-time membership.

How to Choose the Right Coworking Membership

Review Where Your Employees Work

Map where employees live, where clients are located and how frequently teams need to gather.

A prestigious address has limited value if employees cannot reach it conveniently. Location strategy should balance accessibility, transport, customer proximity and business presence.

Understand Actual Usage

Avoid choosing a workspace model based only on total headcount.

Consider:

  • Average daily attendance
  • Peak attendance days
  • Team collaboration schedules
  • Meeting room demand
  • Private call requirements
  • Client meeting frequency
  • Interstate travel
  • Planned recruitment

This produces a more accurate picture of the space and membership mix the organisation genuinely needs.

Assess the Provider’s Network

For distributed teams, the provider’s location network can be as important as the quality of any individual site.

Confirm which locations are included, whether access differs between sites and how easily employees can book desks and meeting rooms.

Evaluate Technology and Security

Corporate workspace buyers should review:

  • Internet reliability and redundancy
  • Network security options
  • Visitor management
  • Access control
  • Meeting room technology
  • Privacy for calls and confidential discussions
  • Printing and document security
  • After-hours access
  • IT support

A flexible workspace should support corporate requirements without introducing unnecessary operational risk.

Inspect the Full Employee Experience

A workspace can look impressive during a tour but perform differently during a busy working day.

Assess noise levels, natural light, temperature, furniture, phone booth availability, meeting room capacity and the responsiveness of the on-site team.

The best workspace is not simply photogenic. It should help employees do better work.

Clarify What Is Included

Review the commercial terms carefully. Ask whether the membership includes:

  • Meeting room credits
  • Printing
  • Internet
  • Utilities
  • Cleaning
  • Mail handling
  • Events
  • After-hours access
  • Guest access
  • Access to other locations

A transparent membership structure makes budgeting and internal approval easier.

Confirm the Ability to Scale

Ask what happens if the team grows, contracts or needs more privacy.

A strong provider should be able to support the organisation across multiple stages, from occasional lounge access to a dedicated private office or larger customised workspace.

How to Introduce Coworking Memberships Successfully

A membership alone does not create a successful workplace strategy. Employees need clarity about when, where and why to use it.

Start by defining the role of the workspace. It may be designed for focused work, client meetings, collaboration days, interstate employees or local team gatherings.

Then establish simple guidelines covering:

  • Who can access the membership
  • Which locations employees can use
  • How desks and rooms are booked
  • What expenses are approved
  • When teams are expected to gather
  • How usage will be monitored

Managers should also model the desired behaviour. If leaders use the workspace for meetings and collaboration, employees are more likely to see it as a valuable part of the organisation’s operating model.

Measuring the Value of Coworking Memberships

Cost per desk is only one part of the equation.

Corporate workspace buyers should also consider:

  • Membership utilisation
  • Meeting room usage
  • Employee travel time
  • Employee satisfaction
  • Team attendance on collaboration days
  • Recruitment reach
  • Property and facilities savings
  • Time required to enter new markets
  • Client experience
  • Employee retention indicators

The objective is not simply to reduce property costs. It is to build a more responsive workplace platform that helps the organisation perform.

Build a Workplace Network Around Your Team

The modern workplace needs to move with the business.

Coworking memberships give growing teams access to professional environments without forcing every workplace decision into a long-term property commitment. They can improve team collaboration, support geographic expansion and give employees greater choice over where productive work happens.

CorporateCubes.Co provides flexible workspace solutions for businesses seeking professional, scalable and well-supported environments across Australian cities.

From coworking memberships and business lounges to private offices, meeting rooms and tailored corporate solutions, CorporateCubes.Co can help create a workplace network aligned with your people and growth plans.

Explore CorporateCubes.Co coworking memberships and build a more flexible foundation for your team.

FAQs

What is included in a coworking membership?

Inclusions vary by provider and membership type. They may include access to shared work areas, high-speed internet, meeting rooms, phone booths, printing, kitchens, events and multiple locations. Businesses should confirm all inclusions, limits and additional fees before committing.

Are coworking memberships suitable for corporate teams?

Yes. Coworking memberships can support corporate employees, distributed teams, project groups and businesses entering new markets. Private offices and tailored memberships can provide additional privacy, security and consistency.

Can coworking memberships improve team collaboration?

Coworking memberships give distributed employees professional places to meet, plan and work together. Regular collaboration days can strengthen communication and help teams maintain relationships outside formal video meetings.

How do coworking memberships support team productivity?

Flexible workspaces provide purpose-built environments for focused work, calls, meetings and collaboration. Employees can select a setting that better suits their task than a home office or public café.

Are coworking memberships more flexible than office leases?

Coworking memberships generally offer shorter commitments and greater scalability than traditional leases. Exact terms vary, so organisations should review notice periods, minimum commitments and expansion options.

Can one membership provide access to multiple cities?

Some providers offer access across multiple locations or cities. This can help national and distributed teams maintain a consistent employee experience while reducing the need for separate office leases.

Are private offices available within coworking spaces?

Yes. Many coworking providers offer lockable private offices alongside shared lounges, meeting rooms and communal facilities. This gives teams privacy while retaining the advantages of a managed flexible workspace.

How much do coworking memberships cost?

Pricing depends on location, access level, membership type, office size and included services. Businesses should compare the total cost with the full expense of leasing and operating a traditional office, not rent alone.

How should a business select a coworking provider?

Evaluate the provider’s locations, workspace quality, technology, security, meeting facilities, service standards, commercial terms and ability to scale. The best provider should align with both present requirements and future growth.

Can coworking memberships complement an existing headquarters?

Yes. Many organisations maintain a central headquarters while using coworking memberships to support interstate employees, suburban teams, project groups and flexible workdays.

Share